Strategic copy that sounds so much like you, it even passes the best friend test

Let’s give your offer a heartbeat and create connection-first copy that makes your audience laugh, cry and rejoice –

“Babe, I found her!”

Strategic copy that sounds so much like you, it even passes the best friend test

Let’s give your offer a heartbeat and create connection-first copy that makes your audience laugh, cry and rejoice –

“Babe, I found her!”

Launch Copywriting for Everyday Women with Unstoppable Brands

Your launch shouldn’t feel like throwing darts in the dark

You consistently get results for your clients and have built an unstoppable business.

What if launches could feel easy and (dare I say) fun?

health and wellness copywriter

I'm not like a regular copywriter, I'm a cool *strategic* copywriter.

We’re ditching bland marketing tactics, copy that sounds like a robot wrote it and trying to “get” your audience to do something.

And we’re swapping it for offers with personality. 

Offers that can stand on their own and shout, “Girl, you know that dream you’re working toward? I got you 🫶”

TL;DR: I'm the offer matchmaker – giving your offers a heartbeat and connecting them to their dream partners for YES, YES, YES results!

AS THE AFRICAN PROVERB SAYS;

Let’s make your launch a sure thing

Ok, jk…

"If you want to go fast go alone, if you want to go far go together "

Someone is searching for what you sell. Don’t let a rush job launch or stagnant messaging keep you from creating massive impact, leaving your legacy and living your biggest life.

Copy so good, you’ll want to work with you

Custom Strategy, Unique Messaging Angles + My Proven 5-Part Framework

High Converting Sales Page OR Sales Emails

ONE-OFF LAUNCH ESSENTIALS

Perfect for the coach or course creator with a hard deadline. You’ve got an upcoming launch and need just one part of the funnel whipped up to conversion perfection.

This service is for you if…

  • You’re looking for psychology-driven copy that will stand out and connect but you don’t have time for the in-depth research of a full service package.

  • You need a single piece of live or evergreen launch copy, eg. sales page, sales sequence, hype event show-up and reminders, and landing pages.

$2500 | ~1 week

Copy for one piece of the funnel copy (no word limit).

90-minute offer development and strategy session.

2 brand questionnaires.

Ideal client and competitor research.

Magnetic brand voice guide.

1-hour live editing and review

7 days of Voxer access.

Collaboration with your web designer.

Wireframing and final copy delivered in a GDoc.

Launch Strategy, Email Sequences, Hype Event AND Sales Page Copy

FULL LAUNCH FUNNEL COPY

You’ve crafted the idea and are serious about scaling this to be your million-dollar offer.

Combining customized messaging angles and voice of customer mining with done-for-you copy, this package is perfect for the brand looking to step into her role as an industry leader.

This service is for you if…

  • You want a trusted expert to write your entire launch funnel that expands your authority and increases revenue and impact.

  • You’re revamping an existing offer or launching a new one that will be part of your offer suite for the next 2+ years.

  • You’re ready to crush student enrolments in your group programs so you can finally start scaling and creating more TIME freedom.

$8000 | ~4-6 weeks

Everything in the essentials PLUS:

3 voice of customer interviews.

Market & competitor research analysis

Custom strategy & positioning guide

Bonus: 60-minute offer and launch strategy session.

Voxer access for the duration of the project.

2-hours live editing and review

DELIVERABLES CAN LOOK LIKE:

Sales page.

5x sales emails.

Hype event landing page.

2x hype event invite emails.

5x hype event show up sales emails

BIGGEST SAVINGS

Full Launch Copy & Consulting

*ONLY ONE SPOT AVAILABLE PER MONTH

Walk away with:

  • An entire launch ready to hit ‘publish’.

  • Your big ideas translated into persuasive storytelling and connection-first messaging.

  • A scalable offer that captures attention and sells the transformation.

Includes:

In-depth research & discovery.

3x voice of customer interviews.

Offer optimization and launch strategy consulting call.

Hype event landing page and thank you page.

Conversion-focused sales page and thank you page.

12x soulful launch emails.

Unlimited online support via IG, email or Slack.

Customized voice and personality guide.

Collaboration with your web designer.

Wireframing and final copy delivered in a GDoc.

Guaranteed to LOVE your copy.

Details

Your launch copy is without a doubt, THE most critical part of your launch. 

This package covers everything from the hype event to the sales page and launch emails, so you can be confident every phase funnels your audience through the client buyer journey. 

Rooted in strategy, your unique personality and on-point messaging prepare for HOLY SH!T conversions.

Investment

From $8,000

Timeframe

4-5 weeks

Launch copywriter for coaches and course creators

"I cried when I read the landing page you wrote for me. Thank you for capturing everything so beautifully. Better than I ever could. From a girl who edits every day, all day, I didn't have a single change to make. "

Working with someone you don't know that you found on the internet can by scary but Erin was very professional, met her deadlines, was knowledgeable about what is needed in the copy for sales/landing pages and email sequences and was able to adapt to write in my voice. Such a time-saver and worth the money.

- Rima | Sumaavi Trusted Circle

TAKE YOUR SITE TO THE NEXT LEVEL

Website Copywriting 

Work Smarter with a 24/7 Sales Person

3-4 weeks | From $2,500

Your website is where dream clients get a feel for who you are, how you help, and why you’re the best person for the job.

Here’s a fun fact: 80% of the buying decision before even talking to you!

If your website is outdated, doesn’t reflect your current vision and you’re embarrassed to share your URL, it could be time for a refresh.

A great website will reduce the number of sales calls and time spent in the DMs.

Walk away with:

  • A keyword-rich, connection-first website that attracts and converts dream clients.

  • Copy that embodies your vision and personality.

  • Psychology-based principles to tap into subconscious buying behaviors.

INCLUDES:

  • 5 pages of SEO-optimized website copy

  • 90 min strategy session

  • In-depth brand research 

  • [optional] past client interviews – up to 3

  • Customized voice and personality guidebook

  • Collaboration with your web designer 

  • Wireframing and final copy delivered in a GDoc

  • Guaranteed to LOVE your copy

JUST ONE PIECE OF THE FUNNEL

Launch Copy

Sales Page or Launch Email Sequence

Walk away with:

  • Connection-first launch copy that crushes your sales goals.

  • Psychology-driven storytelling that differentiates you from competitors.

  • A memorable (and profitable) launch.

Includes:

Conversion-focused sales page and thank you page.

OR

5x Launch email sequence.

90 min strategy session.

In-depth brand research.

[optional] past client interviews – up to 3

Customized voice and personality guide.

Collaboration with your web designer.

Wireframing and final copy delivered in a GDoc.

Guaranteed to LOVE your copy.

Details

Bring your copy to life with a conversion-ready sales page or launch email sequence.

By combining data-driven strategy with done-for-you execution, you’ll receive human-centered messaging that instantly connects for BIG conversions.

You deserve to enter your launch with level 10 confidence knowing your offer is primed for sales and attracting dream clients.

Investment

$2,500

Timeframe

~ 1-2 weeks

TAKE YOUR SITE TO THE NEXT LEVEL

Website Copywriting

Work Smarter with a 24/7 Sales Person

Walk away with:

  • A keyword-rich, connection-first website that attracts and converts dream clients.

  • Copy that embodies your vision and personality.

  • Psychology-based principles to tap into subconscious buying behaviors.

Includes:

5 pages of SEO-optimized website copy.

90 min strategy session.

In-depth brand research.

[optional] past client interviews – up to 3.

Customized voice and personality guidebook.

Collaboration with your web designer.

Wireframing and final copy delivered in a GDoc.

Guaranteed to LOVE your copy.

Details

Your website is where dream clients get a feel for who you are, how you help, and why you’re the best person for the job.

Here’s a fun fact: 80% of the buying decision before even talking to you!

If your website is outdated, doesn’t reflect your current vision and you’re embarrassed to share your URL, it could be time for a refresh.

A great website will reduce the number of sales calls and time spent in the DMs.

Investment

From $2,500

Timeframe

3-4 weeks

Sales Page Audit

Message & Positioning Review

Walk away with:

  • An in-depth strategic review backed by buyer psychology with proven positioning.

  • Tips to increase confidence, conversions and sales.

Includes:

Up to 60-minute recorded review of key improvements.

Transcript.

Recommended copy for one (1) key area.

30-minute live Q&A to ask me anything.

A higher converting sales page 🎉

Details

Is your message connecting with its dream audience?

The biggest problem I see with DIY copy is it’s “trying” too hard to sell, it lacks personality and is written by someone too close to the offer to step back and see what people need to hear.

With my strategic eyes, I’ll show you how to position your offer as the answer to your client’s dream outcome for a convincing (and converting) launch.

What if you could feel confident, calm and in control when it goes live?Well, now you can…

Investment

$697

Timeframe

1-2 weeks

Sales Page Audit

Message & Positioning Review

~ 1 week | $697

Is your message connecting with its dream audience?

The biggest problem I see with DIY copy is it’s “trying” too hard to sell, it lacks personality and is written by someone too close to the offer to step back and see what people need to hear.

With my strategic eyes, I’ll show you how to position your offer as the answer to your client’s dream outcome for a convincing (and converting) launch.

Think of the countless hours you’ve already put into your launch. 

What if you could feel confident, calm and in control when it goes live?

Well, now you can…

Walk away with:

  • An in-depth strategic review backed by buyer psychology with proven positioning.

  • Tips to increase confidence, conversions and sales.

INCLUDES:

  • Up to 60-minute recorded review of key improvements.

  • Transcript.

  • Recommended copy for one (1) key area.

  • 30-minute live Q&A to ask me anything.

  • A higher converting sales page 🎉

Launch Copywriting Guarantee

I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.

If you’re not 100% in love with your copy, I will work with you until you are–Unlimited revisions.

I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.

If you’re not 100% in love with your copy, I will work with you until you are.

–Unlimited revisions.

Launch copywriter for coaches and course creators

"I cried when I read the landing page you wrote for me. Thank you for capturing everything so beautifully. Better than I ever could. From a girl who edits every day, all day, I didn't have a single change to make.

Working with someone you don't know that you found on the internet can by scary but Erin was very professional, met her deadlines, was knowledgeable about what is needed in the copy for sales/landing pages and email sequences and was able to adapt to write in my voice. Such a time-saver and worth the money."

Rima | Sumaavi Trusted Circle

Rima Launch Copywriting Testimonial

Need a custom proposal?

Got a craving for something not listed?

No worries! I create custom proposals on request. Fill in this application and we’ll have a chat about exactly what you’re after.

How does it work?

01. REACH OUT

Head to the application form by tapping the button below or by clicking here. We’ll then jump on a 15-min discovery call & for bigger projects you'll be invited to a pre-proposal call.

02. EMBARK

Once we’re both just as obsessed with each other, I’ll send you the intake forms, contract, invoice and other logistical pieces.

03. DISCOVER

Next, I’ll get my hands dirty and research the shit outta your brand, offer, and competitors, I’ll even put on my spy hat to discover your exact voice and personality.

04. UNCOVER

We’ll meet for virtual drinks where we go deep into building your customized strategy and brand personality.

05. EXECUTE

Now, you can sit back and put your feet up (or get your other launch assets ready 🤷‍♀️) while I put it all into action – Writing, writing, writing and wireframing.

06. LAUNCH

🎉🎉🎉 The highest version of your brand messaging is ready for launch and BIG conversions.

01. REACH OUT

Head to the application form by tapping the button below or by clicking here. We’ll then jump on a 15-min discovery call & for bigger projects you'll be invited to a pre-proposal call.

02. EMBARK

Once we’re both just as obsessed with each other, I’ll send you the intake forms, contract, invoice and other logistical pieces.

03. DISCOVER

Next, I’ll get my hands dirty and research the shit outta your brand, offer, and competitors, I’ll even put on my spy hat to discover your exact voice and personality.

04. UNCOVER

We’ll meet for virtual drinks where we go deep into building your customized strategy and brand personality.

05. EXECUTE

Now, you can sit back and put your feet up (or get your other launch assets ready 🤷‍♀️) while I put it all into action – Writing, writing, writing and wireframing.

06. LAUNCH

🎉🎉🎉 The highest version of your brand messaging is ready for launch and BIG conversions.

Curious who I've written copy for recently?

Unstoppable Humans (Are You Next?)

  • Multi-6-Figure Consulting Agency

  • Fitness Coach & Influencer

  • Brand Visibility Writer + Strategist

  • Selective Eating Disorder therapist

  • Financial Freedom Coach

  • Badass Moms

  • Weight Loss Coach

  • Branding and Graphic Designers

  • Marketing Agency for Course Creators

  • Shamanic Soul Master and Healer

  • Feminist Therapist & Motherhood Coach

  • Traditional Chinese Medicine & Functional Medicine Practitioner

  • Millennial Money Coach

  • Christian Nutritionist

  • Outdoor Educator and Nature School Founder

  • Mindset & MRKH Coach

  • Functional Strength Training Gym

  • Freelancer Coach

  • Life and Leadership Coach

  • Executive Coach

  • High-Performance Burnout Coach

  • Independent Education Consultant

  • Moms Fitnes

  • Pole Dance Innovator

  • Online Course Creation Coach

  • Group Fitness Eco-Friendly Gym

  • Strength-Based Fitness App

  • Non-profit Consultant

  • Gut Health Coach

  • Fashion Business Coach

I care less about what it is you do, and more that you’re passionate AF and ready for results.

Yesss, that’s me! Add me to the list! ❤️‍🔥

The way I see it you’ve got two options:

1. Continue on DIYing and doing fine.

2. Decide this is your year and go all in on data-driven, soulful copy that gets instant connections and BIG conversions.

(personally, I think it’s a no brainer)

Are you ready to apply, yet?

Launch copywriter for coaches and course creators

Say hi on Instagram @erinmorris.co