health and wellness copywriter | copywriter for course creators

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Erin health and wellness copywriter

Hi, I’m Erin!

Launch strategist, copywriter and wanderer (both the nomad kind and the friend who insists on walking everywhere – yes, I'm THAT person).

I work with unstoppable women who are done playing small. Through relatable copy and sales-focused storytelling, I’ll help you earn more and live big as you scale your brand to make more while doing less.

I can’t wait to meet you…

Here’s how to know you’re on the right corner of the web


You miiiight have noticed I like BIG things around here (must be because I’m Australian – Google “Big Things Australia”, you’re welcome and no, it’s not dirty).

If you’re a passionate coach or course creator with a million ideas, I’ve got you. It’s my superpower to amplify your voice into copy that has a soul, sounds like you and instantly connects.


I really give a shit about my clients. You’re never just a number to me and I’ll do everything in my power to prove that to you. 

If I had it my way, we’d be sipping Aperols between spa days in Italy, but until I figure out how to run a copy retreat, we’ll settle for freakin’ exceptional service and messaging that brings your vision to life.


Forgive my shameless bragging, but it’s not uncommon for my first drafts to come back with “no edits”.

Maybe you’re wondering…

How do you make the copy sound like me?

Oooft, good question! Matching your brand voice is my specialty. During the “Uncover” phase of my process, I will stalk everything from social media profiles to webpages to emails and podcast episodes. I have perfected this to identify and grab “you” phrases. When the time comes to get writing I have a bank of words that you use word for word. Pretty nifty, hey?

Do you only write copy for courses or group coaching?

Not at all. While I love writing copy for scalable offers (hint hint: more freedom for you), I’m well-versed in a wide range of styles and offer types. If you’re picking up what I’m putting down and need someone to hit the ground running to get your website, membership, or high-ticket program launched, I’m your gal! Pop in an application above and let me know what you’re after 🙂

How far in advance should I reach out?

Projects can fill up fast, especially during busy periods. There’s never going to be, “too early” and having more wiggle room for your launch runway is always best. However, if time’s creeping up and you need copy, like yesterday, my VIP Launch Party Week is a good bet – you may need to wait 4 weeks for a date – but I’ll do my best to fit you in.

Do you offer payment plans?

Absolutely! Standard payment plans are 50:50, but if you need a longer one just add that to your application and we can discuss a plan that works for you. The first payment is due upon contract signing to secure your spot and the final payment is due before the project start date. Another reason to get in early if you want a longer payment window 😉

Do you do the design or upload emails into schedulers too?

I know where my zone of genius starts and ends and this right here is the line. The good news is that I’m a trained triple threat master marketer and understand how design should work – all my copy is wireframed (a visual guide that represents how it will look when live) so that copy and design work seamlessly together. I also have trusted designers and service providers I can point you in the direction of – just let me know.

How much time is required on my end?

I love this question because for me one of the biggest gifts I can give you is so much time back. I work very independently and only need you to complete a copy questionnaire (about 30-45mins) and then attend our kickoff call and if part of your package the strategy sessions. Add in a quick review once you relieve your first draft, and that’s it on your end!

My question isn't here, can I contact you?

Absolutely! Shoot me an email at [email protected] or send me a DM on Instagram here.

What’s next?

Scroll back up and fill out the application, obvs ;) Thanks for reading through and making it to the very end of my site. I had so much fun writing this and I hope to have the opportunity to write for you too.

Not really to apply yet? Grab my copy menu and pricing guide and join the thousands of subscribers who receive my bi-weekly newsletter Copy to Freedom. I drop copywriting, mindset and business nuggets to help you earn more and live your BIGGEST life without spending years trying to crack the code on copy and launch strategy.

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Copy Menu health and wellness copywriter | copywriter for course creators