LAUNCH & SALES FUNNEL COPYWRITING
You didn't invest 100s of hours into creating your Program for mediocre sales
Your most profitable launch is on the other side of psychology-driven messaging and YOUR unique voice.
FUNNEL & LAUNCH COPYWRITING
You didn't invest 100s of hours into creating your Program for mediocre sales
Your most profitable launch is on the other side of psychology-driven messaging and YOUR unique voice.
CALLING ALL WILDLY AMBITIOUS ENTREPRENEURS
You’re ready to become a household name, create your legacy & launch that million-dollar offer 🤌
Can you almost feel it?
You’re THAT CLOSE...
You’ve got die-hard 1:1 clients and brilliant ideas.
And you can thank them for getting you to where you are today.
BUT you also have big AF goals for your business, yourself, and your impact on the world.
You know what you’re capable of and are ready for MORE…
→ More Money
→ More Impact
→ More Time
→ More BIG Living
A life full of abundance and the freedom to do what you love.
If that’s you, you’re in the right place.
RIGHT NOW, YOU’RE SPREAD TOO THIN
You thought scaling would be easier– create a group program and boom.
Moneymaker.
But instead…
You’re overwhelmed with the amount of things you're juggling and get anxious just looking at your to-do list.
Clients still only want to work with you 1:1.
You’re stuck around the $100K–$350K mark and without hustling your butt off (which is a hard pass) you can’t seem to break into the next income bracket.
You’ve invested tens of thousands into coaching and courses. You don’t want more learning.
You're ready to grow into the high multiple 6 to 7-figure zone…
While maintaining consistent revenue growth and scaling your offers for more time and financial freedom.
When you close your eyes and envision your dream future
You’re embodying
freedom
family time
extended vacations
01. FREEDOM
02. FAMILY TIME
03. EXTENDED VACATIONS
04. DREAM CLIENTS
05. generational wealth
dream clients
generational wealth
It’s time to get out of the bottleneck and co-create your legacy with
Potent and deeply connecting messaging that results in high sales.
YOU CAN HAVE IT ALL
YOU CAN HAVE IT ALL
YOU CAN HAVE IT ALL
YOU CAN HAVE IT ALL
YOU CAN HAVE IT ALL
With the right messaging strategy, scaling Your Group Programs gets to be easy
And I’ve got you covered.
My Connection-First Framework has a proven record for helping you crush your goals.
My proven connection-first framework combines the core ingredients that up the demand for your programs so that you can sell out, crush a 6-figure launch, and more importantly reclaim your freedom for a BIG AF life.
Let’s take a closer look
Position
(Mind read)
01: Position
Mind read
A deep dive into your dream clients through market and competitor research, VOC interviews, and questionnaires to form the foundational framework of your launch strategy.
RESULTS:
Juicy and irresistible messaging angles that speak to your ideal client's deepest desires and fears.
Fire up the “she gets me” meter for enhanced authority and credibility.
02: Stand out
Stand out
(Voice-hack)
Voice-hack
Voice-hacking and discovery of your brand archetype uncovers who YOU are, your stories, analogies, values, voice, and personality.
RESULTS:
Personality-packed copy that is authentically you.
Show off the ONE key differentiator no one can copy.
03: Connect
Psychology-drip
Connect
(Psychology-drip)
I nerd out and brain-hack your way to more sales using the power of the subconscious mind. Did you know that 95% of the buying process happens subconsciously?!
RESULTS:
Tap into subconscious buyer behavior.
A custom brand story that builds the bridge from awareness to action.
Convert
(Connection-first)
04: Convert
Connection-first
It’s time to build on the foundations and make magic happen. In this phase, we’ll flesh out any final offer and launch strategies and I’ll get to work writing the copy.
RESULTS:
You focus on your zone of genius and I’ll get to work crafting a piece ready for publish.
Don’t be surprised if you have “no edits” or want to enroll in your own offer 💁♀️ (I’ve got the comments to prove it below).
Test
(Data-backed)
05: Test
Data-backed
We don’t stop there. Good copy gets better with age. After launching we’ll test and assess to strengthen and revise. This can include A/B testing, surveys, and client Q&As.
RESULTS:
More launches, more conversions.
Max out the ROI and let your copy stand the test of time.
This is the exact process I’ve used to help dozens of coaches and course creators become TIME & MONEY RICH.
Are you next?
Hi, I’m Erin – Launch strategist, conversion copywriter, and audacious goals cheerleader
You’re on the right page if you believe there’s more to life than making money (but we love that too). You’ve got big dreams for your business and even bigger dreams for your life. I’m here to help you achieve them!
I've spent the last 4 years helping all kinds of coaches and course creators stand out, sell more, and scale their businesses. I’ve had my nose in every book, podcast, and course about sales psychology, connection, storytelling, and data in copywriting so you don’t have to.
WITH MY HELP, CLIENTS HAVE HAD RESULTS LIKE:
3x
Completely sold out group programs
40%
Application funnel conversion rate
800%
Increase in website discovery calls
$205,000
Single launch revenue
3x
Completely sold out group programs
40%
Application funnel conversion rate
800%
Increase in website discovery calls
$205,000
Single launch revenue
Let’s launch your million $$ offer
Fast-track your growth, break through glass ceilings, and claim a seat alongside your biggest mentors WITHOUT working harder. This is the power of strategic and psychology-driven copywriting.
We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, "This is amazing, I have no-edits!"
Capturing someone's voice is one of the most challenging services that we offer our clients. Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand...Erin consistently blows us away.
She is a true master of her craft!
- Jordan | Easy Scaling®
Every word is intentional, strategic and has been chosen to connect and convert.
Let’s team up when you’re ready for copy that…
Scales your business in a BIG way.
Creates a spike in income and stacks higher consistent revenue days.
Reduces your dependency on 1:1 work.
Positions you as an industry leader and increases your impact.
Forms the foundation for living your biggest, freest, dreamiest life.
Your big dream can start today.
An elevated service for launches that get results
I cried when I read the landing page you wrote for me. Thank you for capturing everything so beautifully. Better than I ever could. From a girl who edits every day, all day, I didn't have a single change to make.
Rima Zigaitis
Suumavi
“Erin understood the assignment” 🤣 But seriously, I felt like you REALLY listened to and cared about what I wanted. I felt like I was in such great hands. You were a total joy to work with. I would recommend you to anyone who is struggling with their copy and sales page.
Caitlin Earle
Your Budget BFF
This was the second time working with Erin and it won't be the last. It's so nice to work with someone who feels on-side and becomes almost part of the brand, rather than someone who doesn't understand our customer.
Vicki Wallis
The Fashion Business Coach
I have worked with other copywriters and this was the best experience I have ever had. You made everything so easy! I gave you info and you waved a magic wand. I really feel you captured my energy and personality in the copy. Stop thinking and hire Erin!
Claudine Mossberg
Outdoor Play Connection
GROUP COACHING ~ MEMBERSHIPS ~ COURSES ~ HYPE EVENTS ~ HIGH-TICKET COACHING ~ MASTERMINDS
Custom Strategy, Unique Messaging Angles + My Proven 5-Part Framework
High Converting Sales Page OR Sales Emails
ONE-OFF LAUNCH ESSENTIALS
Perfect for the coach or course creator with a hard deadline. You’ve got an upcoming launch and need just one part of the funnel whipped up to conversion perfection.
This service is for you if…
You’re looking for psychology-driven copy that will stand out and connect but you don’t have time for the in-depth research of a full service package.
You need a single piece of live or evergreen launch copy, eg. sales page, sales sequence, hype event show-up and reminders, and landing pages.
$2,500 | 1-2 weeks
Copy for one piece of the funnel copy (no word limit).
90-minute offer development and strategy session.
2 brand questionnaires.
Ideal client and competitor research.
Magnetic brand voice guide.
1-hour live editing and review
14 days of Voxer access.
Collaboration with your web designer.
Wireframing and final copy delivered in a GDoc.
Launch Strategy, Email Sequences, Hype Event AND Sales Page Copy
LAUNCH FUNNEL COPY, STRATEGY & IN-DEPTH RESEARCH
Want someone to take the reins on ALL of your launch copy? You got it!
You’ve crafted the idea and are serious about scaling this to be your million-dollar offer.
Combining customized messaging angles and voice of customer mining with done-for-you copy, this package is perfect for the brand looking to step into her role as an industry leader.
This service is for you if…
You want a trusted expert to write your entire launch funnel that expands your authority and increases revenue and impact.
You’re revamping an existing offer or launching a new one that will be part of your offer suite for the next 2+ years.
You’re ready to crush student enrolments in your group programs so you can finally start scaling and creating more TIME freedom.
$8,000 | 4-6 weeks
Everything in the essentials PLUS:
3 voice of customer interviews.
Market & competitor research analysis
Custom strategy & positioning guide
Bonus: 60-minute offer and launch strategy session.
Voxer access for the duration of the project.
2-hours live editing and review
DELIVERABLES:
Main offer sales page.
5x sales emails.
Hype event landing page.
2x hype event invite emails.
5x hype event show up/reminder emails
Your most profitable launch is on the other side of this application
I choose my clients carefully and am deeply invested in this with you. I only work on a couple of projects at a time so you know you have my undivided attention. You’ll walk away with BIG results and a launch partner who refreshingly flips the script on what can be a stressful time as a small business owner.
ALL FULL FUNNEL CLIENTS RECEIVE:
Voxer access for the duration of the project
90-minute strategy session
3 VOC interviews
Market & competitor research analysis
2 brand questionnaires
Custom strategy & positioning guide
Magnetic brand voice guide
Collaboration with your web designer
Wireframing delivered in a GDoc
Personalized support
Unlimited revisions
Done-for-you launch copywriting packages starting at:
$2,000
Payment plans available
Launch Copywriting Guarantee
I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.
If you’re not 100% in love with your copy, I will work with you until you are–Unlimited revisions.
I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.
If you’re not 100% in love with your copy, I will work with you until you are.
–Unlimited revisions.
Wondering if I’ve written for brands like yours?
My framework is based on science and psychology principles and my voice-hacking process means I will write to sound like you.
→ Are you a woo woo astrologer? LOVE IT!
→ A digital nomad running retreats in Bali? MY JAM!
→ An agency owner for women working toward 7-figures? BEEN THERE.
→ A financial coach with lots of jargon? SEND IT MY WAY.
As long as you’ve got BIG goals and a BIG mission and want to stamp out BLAH copy–you would be a dream to work with 🫶
Take a peek at some brands I’ve written for recently:
Fitness Coaches & Influencers
CFOs
Therapists
Functional Health Practitioners
Healers & Channelers
Fitness Coaches & Influencers
CFOs
Therapists
Functional Health Practitioners
Healers & Channelers
Christian Nutritionists
Money Coaches
Pole Dancers
Fashion Businesses
Mindfulness Coaches
Business Coaches
Agencies
Outdoor educators
Wellness Brands
Doctors and Medical Specialists
Christian Nutritionists
Money Coaches
Pole Dancers
Fashion Businesses
Mindfulness Coaches
Business Coaches
Agencies
Outdoor educators
Wellness Brands
Doctors and Medical Specialists
And I’d LOVEEEEE to add you to that list.
The EMC Unparalleled Experience
In-Depth Research
The problem with most copy is you're guessing what your audience needs to hear. I’ll uncover the juiciest messaging angles that are irresistible to your dream clients.
Brand Voice Queen
Safe to say 95% of my clients tell me I nail their brand voice 💁♀️
"Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand."
- Easy Scaling®
Lifestyle-First
Because while we love money around here, we love being time-rich even more. That’s why I love writing copy for memberships, group programs, and courses. Scalability baby!
110% in this with you
I can guarantee that you won’t find someone more invested in your success than me.
If you want to go fast, go alone – if you want to go far, go together.
Step up as a leader and into your zone of genius.
I’ll work my genius and evoke your dream client’s emotions to sell out offers, deliver your first 5 or 6-figure launch, and pave the way for your legacy.
If you want to be both money and time-rich, it’s more important than ever to bring in deliberate support to help crush your goals.
I’m waiting to deliver my connection and psychology-driven framework to alter your future (in the best way).
FAQs
I need copy for a package not listed…
Amazing! I love the compactness that a package provides and most people need one of the two offers above. Yet, if your project falls under something different, fill in this application and give me all the deets. There’s likely not a piece of copy I haven’t written at this stage, and if it’s within the launch ballpark, I’d love to discuss it with you. Please note that I don’t write social media captions.
I still have questions, can I speak with you?
OF COURSE! Please fill out the application and it will direct you to book a call. Just give me as many details as you can about your project and we can have a chat about it. I know it can be scary to invest in someone you found on the internet. I’d love to put your mind at ease and a face to the name 🙂 Prefer something less formal? Send me a DM on Instagram @erinmorris.co
I’m already so busy, can I give you the project and you run with it?
Yes and no. I work very independently. But… I will need some information from you. Depending on the project, you’ll be asked to fill in a couple of questionnaires (which will require thinking – I’ve been told I ask the hard ones) and a 90-minute strategy call. I also offer Voxer access during projects for strategy if you’re not an expert launcher, but this is optional. I’d love for you to lean on me during our time together, but I get that isn’t always possible within a scaling business.
Do you offer payment plans?
Yes indeedy. My standard payment plans are pay in full or a 50:50 split, with 50% required to secure your place. If you need an extended payment plan please reach out, I love to help where I can.
Eeeek, I have a launch date coming up real fast, can I get in now?
Maybe! Project dates often fill up at least 2-4 weeks in advance, but there is sometimes some flexibility. Fill out the application form and let me know you’re up the copy creek and I’ll see if I can work some time magic.
Do you offer design services?
That’s a hard no. Your girl knows where her genius lies and where it does not. However, I have a few designers I trust and work hand-in-hand with and can send through my recommendations.
Can you write copy for my industry/niche/business?
My framework is based on science and psychology principles. Regardless of your niche the research and development stays the same. That being said, I don’t write copy for product-based businesses and some service-based brands.
Pioneer and re-define your future
If your copy was getting you the results you wanted, you likely wouldn't be reading this third last paragraph.
And I’ve done a pretty good job convincing you if you're still here.
Tap that application button and let me convince your audience they need your offer too.
Erin xx
Copy That Makes A Bigger Impact
A cause I’m very passionate about is awareness and prevention of coercive control.
For every project, a portion is donated to a foundation that protects victims and brings awareness to non-physical forms of domestic violence.
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