FREE SALES PAGE OUTLINER
Use Sales Psychology and Crush Your First 5 or 6-Figure Launch
Get more people to buy WITHOUT increasing your leads
Do you easily sell out your 1:1 offers but struggle to enroll more than 10 students in your group program launches?
A failed launch doesn’t have to mean zero conversions. If you’re busting your butt to barely break even running your group programs or you’re trying to scale but don’t ever see a way of earning more and working less, this guide is for you.
It doesn’t matter how experienced you are or how much you crushed business back in 2020. The coaching bubble is booming and competition is getting stronger. There’s an oversaturation of experts teaching exactly what you do.
What worked before, doesn’t anymore. Generic problem/solution copy and same-same messaging are causing you to blend in and sound like everyone else.
Do you know the messaging angles and offer positioning that will cause your audience to stop what they’re doing and pay attention?
If this feels too close to home, you likely:
Focus too heavily on how you can make your offer better by adding more modules or bonuses instead of assessing the data of why your launch didn’t hit.
Rely on cookie-cutter copy templates, competitors or ChatGPT to build the foundation for your messaging.
Only know how to sell your offer by talking about its features and program specifics (you even do what they say and emphasize benefits, not features).
Prioritize launch strategy and offer creation in the build-up to your launch and are guilty of pushing “write copy” to the back of your task list more than once.
You’re expected to wear all the hats
Sound about right? Don’t worry, you are NOT alone. Here’s the thing about becoming a coach – You’re expected to wear all the hats that other business owners dedicate entire careers to learning.
It’s my mission to simplify the copywriting process so you can...
Earn more and live your biggest life WITHOUT having to become a copywriter in the process.
And that’s why this guide is PERFECT for you.
Introducing...
The 6-Figure Sales Page Outliner
Activate your audience's subconscious decision-making with a psychology-structured sales page that stands out, drives engagement, and increase conversions.
Meaning… You'll easily fill your programs with dream clients
INSIDE, YOU’LL GET ACCESS TO
The exact sales page framework I use with multiple 6-figure clients
1. The 6-Figure Sales Page Outliner editable Google document
2. A breakdown of the 17 sales page sections and what to include in each
3. 22+ question prompts that challenge you to think differently about your offer.
4. A plug ‘n’ play template that forms the foundation of your sales pages.
You’ll discover how to…
Maximize conversions by leveraging sales psychology and human behavior.
Keep the reader engaged and entertained (never wonder what to say or push “write sales page” to the end of your task list again).
Quickly and confidently write any new sales page or revamp an existing one to become the profit center of your business.
Take your launch from crickets to 6-figures and scale beyond your competitors (hint: so many launches are declining in sales because many sales pages touch only on surface-level problems – I’ll show you how to go deeper).
Hi, I’m Erin
Launch strategist, copywriter, and offer matchmaker. I teach coaches and course creators how to improve their launch copy so they can earn more and live their biggest lives.
With over 7 years in the digital marketing space, I’ve dedicated my time to learning sales psychology, storytelling, and building my signature connection-first copy method so that YOU can reclaim your freedom with a memorable (and profitable) launch.
Living by example, Erin embodies her lifestyle-first business and can often be found hiking in the mountains or exploring a new country as a full-time digital nomad.
Many coaches think copy is just fancy-pants writing. But just because something sounds good, doesn’t mean it will sell.
If that was the case, wouldn’t you have a 7-figure business by now?
Great copy combines in-depth brand and competitor research, sales psychology, creativity, and connection-first messaging.
It’s up to you… continue guessing at what works, or enter your email below and get the 6-figure sales page outliner to leverage persuasion for your biggest launch yet!
(Personally, I think it’s a no-brainer). If you do too, enter your details below...
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